Why pIC50 Will Change Your Life

Start thinking logarithmically about your potency data

In this thought-provoking webinar, Dr. Marc Navre explains why the use of pIC50 values to share the results of in vitro assays with colleagues is easier, smarter and cleaner than using “old-fashioned” IC50 values.

With pIC50 values, you will:

• Get a better sense of the relative potencies
• Calculate the correct mean of multiple values
• Select better sampling doses

Fill out the form on the right to watch the video demonstrating how and why pIC50 calculation is so important.