Webinar: Why Using pIC50 Instead of IC50 Will Change Your Life

Why Using pIC50 Instead of IC50 Will Change Your Life

In a brief but entertaining webinar, Dr. Navre will convince you why the use of pIC50 values to share the results of in vitro assays with your colleagues is easier, smarter and cleaner than using “old-fashioned” IC50 values.

Join us on April 15, 2015 at 11 am PT / 2 pm ET

A 25-year veteran of the industry, Dr. Navre implemented this change in three biotech companies with great success where even the firmest opponents became believers. See how using pIC50 values and thinking logarithmically helps you design better experiments, gives you a better sense of the relative potencies of compounds, and how you and your colleagues will make more intuitive decisions with this approach.

Please register here to reserve your place at this live event - it will be a unique opportunity to join the discussion about these fundamental questions of probe and drug discovery.

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